LAHORE, April 24 (ABC): A high-level dialogue on cultural preservation and sustainability brought together key stakeholders at the historic Shalimar Gardens to discuss strategies for protecting Pakistan’s rich heritage.
The event, organised by the Walled City of Lahore Authority, focused on the theme “Preserving the Past for a Sustainable Future,” highlighting the importance of safeguarding historical assets while ensuring community development.
Experts from academia, government institutions, and non-governmental organisations participated in the discussion. Speakers emphasised that preserving heritage sites is essential to maintaining cultural identity and promoting sustainable tourism.
Professor Emeritus Neelum Naz stressed the need to raise awareness about heritage conservation from an early age. She suggested introducing cultural heritage education at the primary school level to build long-term appreciation. She also proposed using everyday items, such as stamps and matchboxes, to promote historical imagery and create awareness at the grassroots level.
Echoing this perspective, Sajida Vandal said that changing public perception is crucial. She noted that heritage must be presented in a way that is accessible and meaningful for all segments of society.
Architect and academic Umer Farooq highlighted the importance of engaging youth through innovative approaches. He pointed out that young people have multiple recreational options, making it necessary to develop creative strategies that connect them with cultural heritage.
Director General WCLA Najamus Saqib underlined the growing role of social media in promoting Pakistan’s historical landmarks. He said digital platforms are helping bring heritage sites into the spotlight and improving the country’s global image.
Member of the National Assembly Shaista Pervaiz Malik highlighted the socio-economic importance of traditional crafts. She noted that crafts are closely linked to tourism and must be incorporated into policy frameworks. She also stressed the need to support artisans by providing better opportunities and ensuring their dignity.
Speakers also emphasised community engagement as a key pillar of conservation. Najamus Saqib shared that WCLA integrates social mobilisation into its projects, ensuring that local communities remain central to conservation efforts.
Tausif Khawaja of the Aga Khan Cultural Service – Pakistan highlighted the connection between heritage and community development. He said conservation initiatives must focus on improving livelihoods and reducing poverty.
Referring to the restoration of Wazir Khan Mosque, he described it as a transformative project that engaged local communities and trained young professionals in technical fields such as surveying and computer science.
He also pointed to strong public interest in historical sites, noting that millions visit the Lahore Fort each year. Surveys show that a majority of visitors return due to their interest in history rather than leisure alone.
The dialogue concluded with a consensus on the need for stronger institutional collaboration, innovative outreach, and education reforms. Participants agreed that community involvement remains central to preserving Pakistan’s heritage and ensuring its sustainability for future generations.
