Chitral Valley witnesses 15% increase in foreign tourist arrivals

ISLAMABAD, April 24 (ABC): Chitral Valley attracted over 2,700 foreign tourists in 2025, marking a 15% increase from 2024
According to documents available with Wealth Pakistan, the number of international visitors reached 2,728 in 2025, a 15% increase over 2024, when 2,373 foreign tourists visited the valley. The steady growth highlights Chitral’s rising appeal as an emerging destination for global travellers seeking nature, culture, and adventure tourism.
The document indicates that foreign tourist inflows have gradually increased over the years, from 1,581 in 2022 to 1,632 in 2023, before a sharp 45% jump in 2024.
Meanwhile, domestic tourism has recorded significant fluctuations but an overall strong surge. In 2025, the number of local tourists soared to 923,894, a massive 151% increase over 367,409 in 2024. In 2023, domestic arrivals totalled 586,159, underscoring that domestic tourism remains a major driver of the region’s travel industry.
The growth in tourist numbers is attributed to improved connectivity, better infrastructure, and increased promotion of northern areas as key travel destinations.
The government is working on developing Madaklasht as a dedicated centre for eco-sports, adventure, and nature tourism under a comprehensive master plan. The initiative aims to attract both domestic and foreign tourists while preserving the natural environment.
With proper infrastructure, environmental safeguards, and consistent policy support, Chitral Valley has the potential to become one of Pakistan’s leading tourism destinations.
The latest figures reflect growing interest in the region and underscore the importance of sustainable tourism development to ensure long-term economic and environmental benefits.