ISLAMABAD, Feb 13 (ABC): Pakistan has intensified efforts to boost rice exports to Gulf Cooperation Council (GCC) countries and African markets by improving market access, signing trade deals, and increasing participation in international exhibitions, official documents show.
According to documents available with Wealth Pakistan, Pakistani rice already enjoys zero import duty in the GCC region. This gives local exporters a strong price advantage over competitors.
GCC markets offer strong potential
Saudi Arabia and the United Arab Emirates remain the largest buyers of Pakistani rice. However, exporters still face price competition from other suppliers.
Authorities are therefore working to increase Pakistan’s share in these markets. To strengthen ties, the government facilitated delegations of the Rice Exporters Association of Pakistan (REAP) to Saudi Arabia to meet buyers and expand trade links.
Meanwhile, Pakistani companies continue to promote their products at global food events. At Gulfood Expo 2026 in Dubai, exporters are actively showcasing Pakistani rice to international buyers and distributors.
Africa emerges as key growth destination
At the same time, Africa has become a major focus for Pakistan rice exports. The government has launched several trade and promotional initiatives to open new opportunities for exporters.
Pakistan is currently negotiating a Preferential Trade Agreement (PTA) with Mozambique. The draft agreement is in the final stages. Rice is expected to receive priority treatment during tariff talks to ensure easier access.
Similarly, authorities are preparing to begin Free Trade Agreement (FTA) negotiations with the East African Community (EAC). Rice ranks among the main products identified for tariff reductions under the proposed deal.
TDAP boosts marketing and outreach
The Trade Development Authority of Pakistan (TDAP) has stepped up on-ground marketing efforts across Africa.
In August 2025, TDAP organized the first Pakistan Rice Road Shows in West Africa. These events were held in Ghana, Côte d’Ivoire, and Senegal. Exporters promoted their products, met importers, and held business-to-business meetings to build long-term partnerships.
In Kenya, direct engagement with government authorities improved pricing competitiveness. Officials revised customs valuation for Pakistani rice from FOB $615 per metric ton to FOB $460 per metric ton. As a result, Pakistani rice became more attractive to Kenyan buyers.
Exhibitions strengthen trade links
Under the government’s ‘Look Africa Policy,’ five flagship Single Country Exhibitions have been organized across different African regions. Rice exporters received strong representation at these events, including the latest exhibition in Ethiopia in 2025.
TDAP also facilitated African buyers’ participation in all three editions of its International Food and Agro Exhibition (FoodAG). These efforts helped strengthen direct trade connections and boost Pakistan rice exports, the document concluded.