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22,000 scooters to be distributed among women in three years

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ISLAMABAD, Feb 19 (ABC): The government plans to provide 22,000 scooters to women across the country over the next three years under the Prime Minister’s Strategic Reforms Initiative for Women’s Mobility – “Women on Wheels”. The total cost of the project is Rs4.476 billion.

According to official documents of the Ministry of Human Rights available with Wealth Pakistan, the Central Development Working Party (CDWP) approved the initiative on June 23, 2023. The total estimated cost stands at Rs4,476.170 million.

The Ministry of Human Rights (MoHR) and the National Commission on the Status of Women (NCSW) will execute the project.

Out of the total cost, the government will contribute Rs2,496.17 million under the PSDP. Meanwhile, a financing partner bank, to be selected by the Project Technical Committee, will provide Rs1,980.00 million.

For the next three years, the ministry has proposed Rs837.945 million for 2026-27, Rs1,828.362 million for 2027-28, and Rs829.863 million for 2028-29.

Promoting economic and social inclusion

The project aims to improve women’s mobility by addressing transport barriers that restrict their economic, educational, and social participation. As a result, women will gain more independent access to transportation. This initiative is expected to increase their participation in the workforce and public life.

Human Rights Complex in Islamabad

In addition, the ministry has proposed the construction of a Human Rights Complex in Islamabad at a cost of Rs1.445 billion. The complex will house key institutions under one roof.

These include the National Commission on the Rights of the Child (NCRC), the National Commission on the Status of Women (NCSW), the National Commission for Human Rights (NCHR), and the Federal Institute of Human Rights (FIHR).

By consolidating these bodies in a purpose-built facility, the government aims to improve coordination and service delivery.

Senior Citizen and Child Protection facilities

Another major proposal includes the construction of a Senior Citizen Home and Child Protection Institute in Islamabad at a total cost of Rs1.609 billion.

The plan includes a Senior Citizen Home (Dar-ul-Shafqat) costing Rs465.622 million. It also includes a Child Protection Institute in Sector H-11/4 with an estimated cost of Rs1.144 billion.

These initiatives align with ICT child protection and senior citizen welfare laws. They also aim to fill long-standing gaps in institutional care facilities.

Women development initiatives worth Rs2.87 billion

Furthermore, the ministry has proposed human rights and women development initiatives worth Rs2.87 billion.

This programme includes the construction of the Federal Institute of Human Rights (FIHR) at a cost of Rs1.5 billion. The institute will serve as a centre for education, research, training, and international engagement on human rights.

The plan also includes an Rs800 million Gender Equality and Women Empowerment Programme. In addition, the government will establish Day Care Centres in ICT, AJK, and GB at a cost of Rs570 million. These centres aim to support working women and increase their participation in economic activities.

Punjab considers interest-free loans for commercial poultry sector

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LAHORE, Feb 18 (ABC): The Punjab government is weighing interest-free loans and machinery import support for the poultry sector to boost investment and value addition. Officials say the proposed measures aim to strengthen commercial poultry operations across the province.

The government plans to extend interest-free loans to entrepreneurs, especially for value-addition units such as processing plants and cold storage facilities. At the same time, it is exploring options to facilitate the import of state-of-the-art machinery for the industry.

“Various plans are being discussed with stakeholders to formulate a policy in this regard,” said Dr Sajjad Hussain Kashfi, Director General (Research), Punjab Livestock Department.

Poultry sector’s economic importance

The poultry sector remains a key pillar of Punjab’s economy. More than 70% of total poultry farming, 80% of egg production, 85% of feed production, and all poultry processing units in Pakistan operate in the province.

Talking to Wealth Pakistan, Dr Kashfi said the Poultry Research Institute (PRI), Rawalpindi, provides diagnostic services to farms through its provincial network. In addition, the institute trains farm workers in flock management and offers extension services for disease prevention and treatment.

He stressed that poultry meat plays a critical role in stabilizing the prices of mutton, beef, and pulses. Therefore, any disruption in the poultry sector can trigger spillover effects on essential food items and overall food security.

The Livestock Department is also conducting research to address industry challenges. Meanwhile, it is implementing relevant laws and regulations to create a more business-friendly environment.

Industry calls for tax reforms

However, industry stakeholders argue that improving the ease of doing business and rationalizing the tax regime are essential for sustained growth.

“Poultry is a business. It needs a level playing field, not a discriminatory tax regime,” said Dr Abdul Karim Bhatti, former Central Chairman of the Pakistan Poultry Association (PPA).

Talking to Wealth Pakistan, Dr Bhatti said the sector has attracted more than Rs700 billion in investment in Punjab. As a result, it has generated around 1.5 million jobs, particularly in rural areas.

He noted that Punjab hosts an estimated 4,866 layer farms and 17,405 broiler farms, along with numerous high-density controlled sheds. Consequently, the province drives the supply of affordable white meat and eggs for Pakistan’s population of over 250 million.

Dr Bhatti maintained that over-taxation, especially the imposition of Federal Excise Duty (FED), has hurt the poultry sector.

“We want to pay taxes, but there is a need for a rational tax regime for the poultry sector,” he said.

He pointed out that processed and branded meat is taxed, while unhygienic raw meat often escapes taxation.

“If you impose 18% GST on processed meat, people will turn to unhygienic raw chicken, exposing themselves to a host of diseases,” he warned.

Call for free-market mechanism

Dr Bhatti further said price controls have created uncertainty for farm owners. When prices rise, authorities cap rates. However, when prices fall sharply, producers receive no relief.

“The government should believe in a free-market system, as poultry is a business of profit and loss,” he said.

He added that when losses become government-induced, farm owners struggle to decide whether to continue operations or exit the business.

Nutrition International stresses food fortification to tackle malnutrition in Punjab

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LAHORE, Feb 17 (Wealth Pakistan): Nutrition International has urged the Punjab government to adopt mandatory food fortification to tackle malnutrition, a persistent public health challenge in Pakistan.

High Malnutrition Rates in Punjab

Programme Manager Zameer Haider said Punjab continues to face alarming nutrition indicators. The province reports high levels of stunting, wasting, and anaemia among children. Many women of reproductive age also suffer from serious micronutrient deficiencies.

Nutrition International’s Cost of Inaction Tool estimates that malnutrition costs Pakistan over USD 17 billion (PKR 4.76 trillion) each year. The losses result from low productivity, rising healthcare expenses, and reduced cognitive development in children.

The Multiple Indicator Cluster Survey (MICS) 2018 presents concerning data for Punjab. Around 31.5% of children under five are stunted. Another 7.5% are wasted, while 21.2% are underweight. In addition, 42.2% of women and 52% of children under five suffer from anaemia.

Food Fortification as a Cost-Effective Solution

Food fortification adds essential micronutrients to commonly consumed staples. These nutrients include iron, folic acid, and vitamins A and D. Wheat flour, edible oil, and salt are the main vehicles for fortification.

Global evidence shows strong economic returns. Every dollar invested in fortification generates an estimated USD 27 in benefits. These gains come through disease prevention, higher productivity, and improved lifetime earnings.

In Pakistan, the intervention remains affordable. Fortifying a 20-kg bag of wheat flour costs about PKR 20. Fortifying one kilogram of edible oil costs nearly PKR 0.75. Officials say the measure can reach millions without altering eating habits.

Call for Policy Action in Punjab

Participants at a recent discussion session noted that Sindh, Balochistan, and Khyber Pakhtunkhwa have already enacted mandatory fortification laws. They stressed that Punjab should follow suit. As the largest province and a major wheat flour producer, Punjab can lead national progress.

Speaking at a workshop, Zameer Haider said many families consume enough calories but still face hidden hunger. Deficiencies in vitamins and minerals weaken immunity. They also impair cognitive growth and reduce productivity.

He added that Punjab’s “Healthy Punjab” vision provides an opportunity for preventive action. Fortification can complement curative services and reduce the burden of micronutrient deficiencies.

He also emphasized the media’s responsibility in raising awareness. According to him, informed public dialogue can help build support for sustainable nutrition policies.

The initiative forms part of Nutrition International’s broader efforts to strengthen Pakistan’s nutrition agenda and promote long-term public health improvement.

Huawei committed to deliver full-stack AI solutions: Masud

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ISLAMABAD: Huawei has reaffirmed its commitment to supporting Pakistan’s digital transformation by delivering full-stack Artificial Intelligence (AI) and ICT solutions.

“Huawei is committed to empower Pakistan’s digital future,” said Ahmed Bilal Masud, CEO of AI and Cloud Business, while addressing the media in Islamabad.

“By bringing full-stack AI and ICT solutions, we aim not only to provide technology but also build local capacity, strengthen ecosystems, and ensure that Pakistan is ready to compete globally in the era of intelligent transformation,” he added.

As Pakistan enters a critical phase of digital transformation, artificial intelligence is emerging as a key enabler of economic growth, governance efficiency, and ICT innovation. Huawei says it is well positioned to support this transition through its full-stack, end-to-end solutions.

Artificial intelligence is increasingly recognized as a cornerstone of Pakistan’s digital future. The government has emphasized AI adoption across governance, industry, and education. It plans to establish Centers of Excellence, expand AI curricula in universities, and train professionals in advanced digital skills.

AI is expected to transform public services and industries by enabling smarter healthcare systems, predictive analytics in agriculture, and intelligent transport solutions. These national priorities align with Huawei’s vision of delivering technologies that empower societies and accelerate digital progress.

Huawei says it is not just a hardware provider but a facilitator of integrated solutions that combine infrastructure, services, and platforms. The company emphasizes supply chain reliability, product availability, and assured delivery. It has also shared a clear AI and ICT roadmap, reflecting its long-term commitment to Pakistan’s digital future.

Potato processing opens new growth avenues for Punjab growers

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LAHORE, Feb 17 (ABC): Large-scale potato processing and dehydration are creating new growth avenues for Punjab’s growers after a bumper harvest generated fresh opportunities for value addition, export expansion, and rural job creation.

Punjab produced 12 million metric tons of potatoes in the 2025-26 season. This marks a 25% increase over last year. The higher output has increased supply across markets. However, experts say the surplus offers a clear opportunity to expand potato processing and strengthen the value chain.

“Value addition of the potato crop offers the most effective way to generate sustainable income for farmers,” Dr. Ahmad Din, Assistant Professor at the National Institute of Food Science and Technology in Faisalabad told Wealth Pakistan.

Global trends favor potato processing

Dr. Ahmad Din said consumers use less than half of global potato production as fresh produce. Food companies process the remaining volume into frozen French fries, crisps, flakes, powder, starch, and canned products. As a result, countries that invest in potato processing capture higher value.

He explained that processors can convert surplus potatoes into high-value products for domestic and export markets. This shift can stabilize prices and protect farmers from market gluts.

With competitive pricing and strong production volumes, Pakistan can expand its potato processing footprint. The country can also increase its share in global potato exports.

Export potential and infrastructure needs

Pakistan already produces potato crisps and French fries on a relatively large scale. However, manufacturers produce limited quantities of potato starch and other derivatives. Industry experts see strong potential in these segments.

French fries offer strong export prospects. Global demand continues to rise. Domestic consumption also shows steady growth.

To boost exports, investors must expand frozen food infrastructure. They also need to improve cold chain logistics. In addition, entrepreneurs should set up modern dehydration plants. These steps can strengthen export readiness.

Experts have urged the federal and Punjab governments to offer targeted incentives for new potato processing units. Such policies can absorb surplus output. They can also create manufacturing jobs and promote rural industrialization.

Suitable varieties key to value addition

Growers stress the need to cultivate varieties that support potato processing. “For value addition, potatoes must have high Dry Matter Content (DMC) to produce quality chips, snacks, flour, and starch,” said Chaudhary Maqsood Jutt, Chairman of the Potato Growers Society.

He said varieties such as Lady Rosetta, Sante, Mozika, and Astrex deliver higher DMC levels. These varieties suit industrial processing.

Farmers grow more than 100 potato varieties nationwide. However, only about six meet industrial standards. Therefore, farmers must plan crops according to market demand.

Maqsood Jutt, also former chairman of the Potato Research and Development Board, told Wealth Pakistan that farmers should divide production wisely. “A portion of the crop should serve table consumption, while a larger share should go to commercial and industrial processing,” he said.

Strengthening grower participation

Pakistan has around a dozen large potato processing plants. However, growers own only one or two of these facilities. Industry stakeholders encourage farmers to invest in their own processing units.

Greater grower ownership can improve bargaining power. It can also ensure fair returns and long-term sector growth.

Rising production, better technical knowledge, and growing global demand have strengthened Punjab’s potato sector. With focused investment in potato processing, variety development, and infrastructure, stakeholders can convert current gains into lasting economic growth for farmers and the wider agricultural economy.

Over 100 enterprises operating in Pakistan’s olive sector

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ISLAMABAD, Feb 16 (ABC): More than 100 enterprises are now operating in Pakistan’s olive sector, reflecting rapid plantation growth, stronger private participation, and rising domestic and global demand, the head of the National Olive Project said.

Mohammad Tariq, National Project Director of the Olive Promotional Program in Pakistan, told Wealth Pakistan that the government is close to securing cabinet approval for a national olive policy. “With government backing, the roadmap for sustainability is taking shape,” he said.

Rapid growth in olive enterprises

Tariq said the number of enterprises has increased sharply. At the start of the program, only one or two enterprises were active. Today, more than 100 businesses operate in marketing, processing, value addition, and related services.

He described olive as a high-value crop with significant potential. “The olive sector is emerging in Pakistan and offers one of the best opportunities to diversify agriculture,” he said.

Investment opportunities across the value chain

The national olive program covers cultivation, processing, branding, packaging, certification, and export. As a result, investors can explore opportunities not only in farming but also in consultancy, nurseries, processing, marketing, and branding.

Moreover, Tariq noted that limited skilled manpower and technical expertise create additional openings for investment in training and specialized services. “There is strong potential to increase export and trade in this area,” he added.

Competitive advantage and rising demand

Pakistan’s large and low-cost labour force gives the country a competitive edge over traditional olive-producing nations. In contrast, many established producers face labour shortages and rising production costs.

At the same time, urban consumption of olive products continues to grow. The number of consumers has increased steadily in recent years, further supporting sector expansion.

Although challenges remain — including reliance on imported machinery and limited business advisory services — untapped areas such as olive leaf, olive fruit, and olive pomace processing offer further room for growth.

Imports decline as exports rise

Tariq said olive imports are declining while exports are increasing, signaling positive momentum. He added that global olive oil trade is expected to expand significantly due to rising health awareness worldwide.

Sustained efforts have also led to the development of 19 high-yielding, disease-resistant, and climate-resilient varieties of several high-value crops, including olive.

“Olive is a promising and attractive sector in Pakistan. With continued support, it can participate in global trade and generate impressive returns,” Tariq said.

Expansion across provinces

Olive development is progressing in phases. Plantations expand each year, while oil extraction units of varying capacities are being installed across provinces and regions.

Importantly, the government has focused on strengthening the entire olive value chain instead of limiting efforts to cultivation. Authorities have established value-addition laboratories to demonstrate fruit processing, depitting, grading, and slicing. In addition, they offer processing plants to the private sector on a matching-grant basis.

Nursery tunnels have reduced reliance on imported plants from Italy, Spain, Turkey, and Tunisia. Certified olive plants are now produced locally by the private sector, supported by a reference laboratory for olive oil quality testing.

Boost to rural economy and climate resilience

Tariq emphasized that the program aims to strengthen Pakistan’s economy, especially the rural economy. Large tracts of barren land have been converted into productive farmland. Consequently, land degradation and desertification have declined.

Significant progress has been recorded in the Potohar region, including Rawalpindi, Attock, and Jhelum, where olive cultivation was previously absent. Expansion of plantations has helped reduce soil erosion and downstream siltation during monsoon seasons. Furthermore, it has strengthened rural livelihoods and improved climate resilience.

Work on Akram Wah Canal project in Sindh set to begin in March

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ISLAMABAD, Feb 15 (ABC): Authorities will start rehabilitation and improvement work on the Akram Wah Canal in March 2026 under the Sindh Water and Agriculture Transformation (SWAT) Project, financed by the World Bank.

According to official documents available with Wealth Pakistan, the SWAT Project carries total funding of $320 million. Out of this amount, International Development Association credits provide $292 million, while the government of Sindh contributes the remaining share.

The irrigation and agriculture departments are implementing the project. They aim to improve agricultural water productivity, strengthen irrigation services and support small and medium farmers across Sindh.

Project covers 23 districts

The project covers 23 districts. These include Badin, Dadu, Ghotki, Hyderabad, Jacobabad, Jamshoro, Kashmore, Khairpur Mirs, Larkana, Matiari, Mirpur Khas, Naushahro Feroze, Qambar Shahdadkot, Sanghar, Shaheed Benazir Abad, Shikarpur, Sujawal, Sukkur, Tando Allahyar, Tando Muhammad Khan, Tharparkar, Thatta and Umerkot.

In particular, officials consider the Akram Wah Canal a key part of the province’s water reform strategy. Therefore, they expect the canal upgrade to improve water delivery in several command areas.

Institutional and field-level progress

So far, authorities have launched a hydro-agro informatics program to improve data-driven water management. In addition, they have prepared area development plans for farmer organizations.

Moreover, field teams are conducting demonstrations on climate-smart agriculture. These demonstrations help farmers adopt efficient irrigation and crop practices.

As a result, farmers can use water more effectively and reduce losses in the system.

Financing structure and approvals

The financing package includes a $98 million concessional credit with a 30-year repayment period. In addition, the project includes a $192 million non-concessional credit based on the Secured Overnight Financing Rate plus spread.

The Executive Committee of the National Economic Council approved the project in 2022 after the Central Development Working Party recommended it. Subsequently, the World Bank Board cleared the project.

Officials describe the SWAT Project as a flagship initiative for Sindh. Overall, they expect it to strengthen water governance, raise irrigation efficiency and enhance agricultural resilience in the province.

Chinese firm partners with universities to modernize Pakistan agriculture

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ISLAMABAD, Feb 14 (ABC): A leading Chinese seed company has partnered with universities, research institutes and agribusinesses to modernize Pakistan agriculture by upgrading skills and introducing advanced cultivation techniques.

Zhou Xusheng, Country Director of Wuhan Qingfa Hesheng Seed Company Ltd, told Wealth Pakistan that farmer education remains central to the company’s strategy. He said the firm is building long-term research capacity in Pakistan to address climate stress and rising food demand.

He said seed innovation must go hand in hand with farmer training. Providing quality seed alone is not enough. Farmers must also learn how to use it properly to improve yields and reduce risks.

The company runs both online and in-person programs to train technicians and partner teams. These programs focus on cultivation practices, variety characteristics and climate risk management. Zhou said knowledge transfer plays a key role in sustainable growth.

“In China, we believe it is not enough to give people fish. The most important thing is to teach them how to catch fish,” he said.

Each year, Wuhan Qingfa Hesheng Seed Company holds more than 100 field training sessions for Pakistani farmers. Zhou said the company follows a clear approach: study in China and utilize in Pakistan.

Under China-Pakistan collaboration, 1,000 Pakistani agriculture graduates have completed three months of training in China. Wuhan Qingfa Hesheng Seed Company and Huazhong Agricultural University co-hosted the program. They designed the curriculum around Pakistan’s seed technology needs.

Zhou said the program followed consultations with Chinese authorities and Pakistan’s leadership. After that, students were invited to train in his home city. In addition to classroom instruction, participants received hands-on exposure at China’s National Agricultural Park and National Agricultural High Technology Zone.

The trainees also visited fertilizer, agrochemical, seed, horticulture and food processing companies. They observed how Chinese enterprises apply modern agricultural technologies across the full production chain.

Zhou said students responded positively to the initiative. After returning home, they will rejoin field programs in Pakistan and apply their training in local conditions.

Women’s empowerment is also part of the company’s strategy. The firm plans to work with local governments to increase women’s participation in agriculture. It aims to support family-based processing initiatives that allow women to earn income while improving household nutrition.

Zhou said Pakistan’s fertile soil, favorable climate and hardworking farmers offer strong agricultural potential. However, frequent heatwaves and floods linked to climate change have increased the need for heat-tolerant crop varieties.

To meet this challenge, Wuhan Qingfa Hesheng Seed Company is developing new varieties directly in Pakistan instead of relying only on trials conducted in China. It is also expanding winter crop programs to introduce Chinese vegetable varieties suited to local conditions.

Pakistan’s vegetable sector faces strong domestic demand from its 242 million population. Daily consumption remains high. Zhou said introducing leading Chinese vegetable varieties will help local farmers ensure stable supply and support Pakistan agriculture growth.

Pakistan’s inflation ghost

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Waseem Hasil

In the vibrant bazaars of Lahore and the quiet streets of Turbat, the conversation is strikingly similar. Despite repeated assurances that the economic “storm has passed,” the cost of living still weighs heavily on ordinary families. Inflation in Pakistan has cooled from the painful peaks of recent years, but it has not disappeared.

As we move through early 2026, headline inflation stands around 5.8%. That number looks modest compared to the 30% surge witnessed in 2023. Yet for the working class, prices still feel uncomfortably high. Inflation has shifted from a raging wildfire to a slow and stubborn burn.

So why does this inflation ghost refuse to leave?

Energy costs keep pressure on prices

Energy remains the backbone of Pakistan’s inflation story. Electricity and gas tariffs continue to rise as the government works to contain circular debt and meet commitments to international lenders. These adjustments often set a floor under prices.

Even when global oil prices ease, domestic tariffs rarely fall. Authorities prioritize debt servicing and fiscal discipline. As a result, production costs remain elevated. When factories pay more for power, the price of flour, textiles, and manufactured goods inevitably rises.

Energy inflation feeds directly into food inflation and industrial inflation. Until structural reforms reduce circular debt and expand local energy production, this pressure will persist.

Food inflation reflects structural weakness

Pakistan is an agricultural country, yet food prices remain volatile. Climate-related disruptions, including flood-linked supply chain shocks in late 2025, exposed serious vulnerabilities.

Some items such as potatoes and onions have stabilized. However, essential goods like wheat, milk, and chicken continue to climb in price. The absence of modern cold-chain systems and storage facilities worsens the situation. Farmers often sell at low prices during harvest, while consumers later pay more due to artificial shortages.

Middlemen exploit weak market regulation. Seasonal shocks quickly translate into price spikes. Food inflation therefore remains a key driver of household stress.

Exchange rate pass-through still lingers

Pakistan imports fuel, machinery, chemicals, and industrial inputs. This import dependence makes inflation sensitive to the exchange rate.

Although the rupee has stabilized in 2026, the impact of earlier devaluations still lingers. Businesses that absorbed costs during the 300+ PKR/USD phase remain cautious. Many hesitate to lower prices, fearing another currency slide.

This pass-through effect slows price correction. Even when macroeconomic indicators improve, retail prices often stay elevated.

Inflation expectations shape pricing behavior

Psychology plays a powerful role in inflation dynamics. After the shock of hyperinflation in 2023, consumers and retailers adjusted their expectations. Shopkeepers now factor future uncertainty into present pricing.

Vendors maintain higher margins because they anticipate more expensive restocking. Consumers, expecting further increases, rush purchases. This behavior reinforces inflationary pressure.

Such inflation expectations create a self-fulfilling cycle. Breaking this cycle requires consistent policy signals and sustained stability.

Core inflation reveals deeper imbalance

Headline inflation has dropped sharply. However, core inflation, which excludes food and energy, remained near 7.4% in the first half of FY26. This indicates persistent increases in services, education, health, and housing.

Core inflation reflects structural imbalances. It signals that high interest rates alone cannot solve underlying inefficiencies. Structural reforms in taxation, governance, and productivity remain essential.

There are signs of progress

Despite these challenges, there is measurable improvement. The State Bank of Pakistan has maintained a disciplined monetary stance. Weekly readings of the Sensitive Price Indicator show relative stability compared to past volatility.

Economic growth is projected near 4.5% this year. That suggests recovery momentum is building. Stability in foreign exchange reserves and tighter fiscal management also strengthen confidence.

The inflation ghost has not vanished, but it has weakened.

A gradual exit, not a sudden relief

Inflation in Pakistan will not disappear overnight. It will fade gradually as structural reforms take root. Sustainable relief requires investment in domestic energy production, modernization of agriculture, improved storage systems, and reduced reliance on imports.

Until Pakistan strengthens its productive base, price stability will remain fragile. For millions of households, the cost of living will continue to shape daily decisions.

The country has moved past crisis mode. Now it must move toward resilience. Only then will the inflation ghost finally leave the house.

Pakistan steps up rice export drive to GCC, Africa

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ISLAMABAD, Feb 13 (ABC): Pakistan has intensified efforts to boost rice exports to Gulf Cooperation Council (GCC) countries and African markets by improving market access, signing trade deals, and increasing participation in international exhibitions, official documents show.

According to documents available with Wealth Pakistan, Pakistani rice already enjoys zero import duty in the GCC region. This gives local exporters a strong price advantage over competitors.

GCC markets offer strong potential

Saudi Arabia and the United Arab Emirates remain the largest buyers of Pakistani rice. However, exporters still face price competition from other suppliers.

Authorities are therefore working to increase Pakistan’s share in these markets. To strengthen ties, the government facilitated delegations of the Rice Exporters Association of Pakistan (REAP) to Saudi Arabia to meet buyers and expand trade links.

Meanwhile, Pakistani companies continue to promote their products at global food events. At Gulfood Expo 2026 in Dubai, exporters are actively showcasing Pakistani rice to international buyers and distributors.

Africa emerges as key growth destination

At the same time, Africa has become a major focus for Pakistan rice exports. The government has launched several trade and promotional initiatives to open new opportunities for exporters.

Pakistan is currently negotiating a Preferential Trade Agreement (PTA) with Mozambique. The draft agreement is in the final stages. Rice is expected to receive priority treatment during tariff talks to ensure easier access.

Similarly, authorities are preparing to begin Free Trade Agreement (FTA) negotiations with the East African Community (EAC). Rice ranks among the main products identified for tariff reductions under the proposed deal.

TDAP boosts marketing and outreach

The Trade Development Authority of Pakistan (TDAP) has stepped up on-ground marketing efforts across Africa.

In August 2025, TDAP organized the first Pakistan Rice Road Shows in West Africa. These events were held in Ghana, Côte d’Ivoire, and Senegal. Exporters promoted their products, met importers, and held business-to-business meetings to build long-term partnerships.

In Kenya, direct engagement with government authorities improved pricing competitiveness. Officials revised customs valuation for Pakistani rice from FOB $615 per metric ton to FOB $460 per metric ton. As a result, Pakistani rice became more attractive to Kenyan buyers.

Exhibitions strengthen trade links

Under the government’s ‘Look Africa Policy,’ five flagship Single Country Exhibitions have been organized across different African regions. Rice exporters received strong representation at these events, including the latest exhibition in Ethiopia in 2025.

TDAP also facilitated African buyers’ participation in all three editions of its International Food and Agro Exhibition (FoodAG). These efforts helped strengthen direct trade connections and boost Pakistan rice exports, the document concluded.