Mobile gaming dominates as world market set to hit $222b

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WEB DESK, June 05(ABC): The Gaming Spotlight 2022 report has revealed that mobile gaming represents 61% of the overall gaming market, which is set to hit $222 billion in 2022.

Mobile gaming is set to surpass $136 billion in 2022 — growing 1.7x faster than the gaming market overall. Globally, users downloaded 45% more mobile games per week in Q1 2021 from pre-pandemic levels, clocking in at over 1.1 billion games per week, the report explains.

In Q1 2022, consumers spent over $1.6 billion per week on mobile games on iOS and Google Play, up 30% from pre-pandemic levels.

However, Asia Pacific saw the biggest growth in market share for global consumer spending stating that China led the growth in Q1 2022 while North America and Western Europe made up half of the mobile game spend.

The report shows that mobile genre preferences are more varied, with 8 distinct subgenres being represented among the top 10 games.

Core Games with real-time online features such as PvP (player-versus-player) or cross-platform play are among the most popular genres across the gaming spectrum like PUBG Mobile while 4x March-Battle Strategy games emerged in 2021 as the most monetizable genre while Open World RPG saw the biggest rise in consumer spend market share.

The report stated that nearly 50% of top mobile games by consumer spending in the United States skew females while Gen X & Baby Boomers saw steady growth in mobile game spending.